When a successful television actress decides to step away from fame and build a business from scratch, the result is either a risk… or a revolution.
In the case of Aashka Goradia, it turned out to be the latter.
RENÉE Cosmetics, founded by Aashka Goradia, is not just another beauty brand—it’s a reflection of confidence, individuality, and modern Indian women. Built with passion, innovation, and authenticity, the brand has become a strong name in India’s beauty industry.
Aashka Goradia: Quick Stats at a Glance
| Category | Details |
|---|---|
| Full Name | Aashka Goradia Goble |
| Date of Birth | November 27, 1986 |
| Age | 38 years (as of 2024) |
| Birthplace | Ahmedabad, Gujarat, India |
| Profession | Actress, Entrepreneur, Yoga Instructor, Influencer |
| Notable Shows | Kkusum, Naagin, Bigg Boss 6, Daayan |
| Spouse | Brent Goble (married 2017) |
| Business Ventures | Renee Cosmetics Brand Ambassador, Mojostar Wellness |
| Instagram Followers | Over 1.8 million (approx.) |
| Years Active | 2000 – Present |
Career Highlights
Television Shows
| Show Name | Role | Year |
|---|---|---|
| Achanak 37 Saal Baad | Debut Role | 2000 |
| Kkusum | Kumud (Antagonist) | 2001-2005 |
| Kahiin To Hoga | Sonia Kapoor | 2003-2004 |
| Virrudh | Vasudha | 2007 |
| Laagi Tujhse Lagan | Goddess Kali/Kalavati | 2009-2011 |
| Baal Veer | Bhayankar Pari | 2012-2013 |
| Ek Thhi Naayka | Cameo | 2013 |
| Naagin | Daayan (Witch) | 2015-2016 |
| Daayan | Lead Role | 2018-2019 |
Reality Shows
| Show Name | Year | Result/Notes |
|---|---|---|
| Nach Baliye 2 | 2006 | With Rohit Bakshi |
| Fear Factor: Khatron Ke Khiladi 4 | 2011 | Contestant |
| Bigg Boss 6 | 2012 | 4th Runner-up |
| Power Couple | 2015 | With Brent Goble |
Business Ventures
| Venture Name | Type | Year | Details |
|---|---|---|---|
| Renee & YOU | Luxury Makeup Brand | Not disclosed | Co-founder |
| Moledro | Organic Restaurant | Established | Located in Goa with husband Brent |
| Yoga Instruction | Wellness Services | Ongoing | Certified yoga instructor |
| Social Media | Content Creation | Ongoing | Lifestyle and fitness influencer |
Personal Life
Family Details
| Relationship | Name | Details |
|---|---|---|
| Father | Shashank Goradia | Supportive of her career |
| Mother | Jigna Goradia | Close bond with Aashka |
| Siblings | Not publicly disclosed | Keeps family life private |
Relationships
| Type | Name | Duration | Status |
|---|---|---|---|
| Ex-Boyfriend | Rohit Bakshi | Several years (ended before 2012) | Separated |
| Husband | Brent Goble | 2017 – Present | Married |
Marriage Details
| Category | Details |
|---|---|
| Wedding Date | December 2017 |
| Wedding Location | Ahmedabad (Hindu Ceremony), Goa (Christian Ceremony) |
| Type | Interfaith (Hindu-Christian) |
| Current Residence | Splits time between India and USA |
Physical Stats & Style
| Category | Details |
|---|---|
| Height | 5’5″ (165 cm) |
| Weight | Approx. 55 kg (121 lbs) |
| Body Measurements | Not publicly disclosed |
| Eye Color | Dark Brown |
| Hair Color | Black |
| Fashion Style | Bohemian, earthy, minimalist |
| Clothing Preference | Flowy ethnic wear, fusion outfits, sustainable fashion |
| Jewelry | Minimal with spiritual significance |
| Fitness Routine | Daily yoga, meditation, holistic wellness practices |
Awards & Recognition
| Award/Recognition | Category | Year |
|---|---|---|
| Indian Telly Award | Nominated for Best Actress in Negative Role (Kkusum) | 2003 |
| Star Parivaar Awards | Various nominations | Multiple years |
| Reality Show Success | Bigg Boss 6 – 4th Runner-up | 2012 |
| Social Media Influence | Recognized as wellness and lifestyle influencer | Ongoing |
| Entrepreneurial Success | Successful beauty and food ventures | 2017 onwards |
Renee Cosmetics: Quick Stats at a Glance
| Category | Details |
|---|---|
| Founded | 2019 |
| Headquarters | Ahmedabad, Gujarat, India |
| Founders | Ashutosh Valani, Priyank Mehul Shah, Aashka Goradia Goble, Karan Kothari |
| Current Valuation | ₹1,750 Crore (as of August 2025) |
| FY24 Revenue | ₹200.15 Crore |
| Total Funding Raised | $54.3 Million (approx. ₹450+ Crore) |
| Employees | 393+ (as of August 2025) |
| Key Investors | Evolvence India, Edelweiss Group, Equanimity Ventures, 100Unicorns |
| Product Categories | Lips, Eyes, Face, Nails, Hair, Fragrance |
| Distribution | Online (Nykaa, Amazon, Flipkart, Myntra) + 650+ Offline Stores |
| Brand Philosophy | 100% Cruelty-Free, Vegan, FDA-Approved |
| Instagram Followers | 799K+ |
The Early Days: From Gujarat to the Glitz
Every superhero has an origin story, and Aashka’s begins in the vibrant city of Ahmedabad. Born into a Gujarati family, she grew up with dreams bigger than the city skyline. Unlike many star kids who have a red carpet rolled out for them, Aashka had to pave her own path—and she did it with style.
Her entry into the entertainment world wasn’t a fairy tale overnight success. She started young, appearing in minor roles and commercials, learning the ropes of an industry that can be unforgiving. But here’s what set her apart: she never treated any role as “too small.” Every appearance was a learning opportunity, every rejection a stepping stone.
Television Breakthrough: The Vamp Who Stole Our Hearts
Let’s be honest—Indian television in the early 2000s loved its vamps, and Aashka Goradia became the reigning queen of villainy. Her portrayal of Kumud in Kkusum (2001) wasn’t just acting; it was a masterclass in making viewers love to hate her.
What made her characters so memorable? She brought layers to roles that could’ve been one-dimensional. Her vamps weren’t evil for evil’s sake—they had motivations, vulnerabilities, and a complexity that made them eerily relatable. Whether it was Kkusum, Kahiin To Hoga, or Kyunki Saas Bhi Kabhi Bahu Thi, Aashka’s presence elevated every show she touched.
The Art of Playing Bad
Playing negative characters requires a special kind of confidence. You’re asking audiences to dislike you—and you need to be okay with that. Aashka once said in an interview, “When people hate your character but can’t stop watching, you know you’ve done your job right.”
Her work in supernatural thrillers like Naagin and Daayan showed her versatility. She could be menacing, mysterious, and magnetic—all in the same scene. Television might be a different beast now, but during her peak years, Aashka Goradia was appointment viewing.
Bigg Boss 6: The Reality Check
In 2012, Aashka entered the Bigg Boss house as a contestant on Season 6, and it turned out to be both a blessing and a challenge. Reality TV strips away the scripts and the safety nets—you’re just… you. And that’s terrifying for anyone, let alone someone used to playing characters.
The experience was polarizing. Some viewers loved her authenticity; others criticized her confrontational approach. But here’s the beautiful thing: it showed us the real Aashka—flawed, passionate, and unapologetically herself. She didn’t win the season (Urvashi Dholakia took that crown), but she won something perhaps more valuable: self-awareness.
Meet the Dream Team: The Brains Behind Renee Cosmetics
Aashka Goradia Goble: The Face and the Force
Let’s start with the most recognizable face of Renee Cosmetics—literally. Aashka Goradia launched her cosmetic brand Renee Cosmetics in 2018, bringing with her not just celebrity appeal but genuine expertise in the beauty space. Having spent two decades in front of cameras, she understood makeup like few others—what works under studio lights, what lasts through 12-hour shoots, and most importantly, what real women need in their everyday lives.
But Aashka wasn’t content being just a “celebrity brand ambassador.” She’s a co-founder with significant skin in the game, holding approximately 17.52% stake in the company. Her role goes beyond Instagram posts and photoshoots—she’s deeply involved in product development, understanding consumer feedback, and ensuring that every Renee Cosmetics product lives up to the brand’s promise of luxury at affordable prices.
Ashutosh Valani & Priyank Mehul Shah: The Business Masterminds
Now, let’s talk about the duo that brought business acumen to beauty dreams. Ashutosh Valani and Priyank Shah are the ex-founders of Beardo, the men’s grooming brand that revolutionized how Indian men think about personal care. When they sold Beardo to Marico, they didn’t just count their money and retire—they looked for their next challenge.
Alongside ex-Beardo founders Priyank Shah and Ashutosh Valani, Aashka started Renee in Ahmedabad in 2018, and the combination proved magical. Each founder holds approximately 18.54% stake, and they brought to Renee Cosmetics everything they’d learned about scaling D2C brands, managing supply chains, and creating products that resonate with Indian consumers.
The Birth of a Beauty Brand: From Concept to Reality
Every brand has an origin story, but Renee Cosmetics‘ journey is particularly fascinating. The brand started with an initial investment of Rs 50 lakh which by startup standards is remarkably lean. But what they lacked in capital, they made up for in strategy, expertise, and understanding their target market.
The founders identified a crucial gap in the Indian beauty market: women wanted luxury makeup that didn’t require taking a loan. International brands were prohibitively expensive, while Indian alternatives often compromised on quality. Renee Cosmetics positioned itself in that sweet spot—premium quality at prices that wouldn’t make your wallet cry.
The Launch Strategy: Go Big or Go Home
Their first products weren’t random selections. They launched with the FAB 5-in-1 Lipstick and bold 3D Eyelashes—products that were immediately distinctive and shareable on social media. She named the first products after close friends like actresses Juhi Parmar, Mouni Roy and Abigail Jain creating an emotional connection and leveraging Aashka’s entertainment industry relationships for organic promotion.
The Product Portfolio: Innovation Meets Affordability
What sets Renee Cosmetics apart isn’t just what they sell, but how they’ve reimagined everyday beauty products. Let’s break down their star performers:
The Iconic Products
1. FAB 5-in-1 Lipstick
This isn’t just a lipstick; it’s a mobile makeup studio. Five different shades in one stick means you can go from office-appropriate nude to date-night bold without carrying multiple products. Genius, right?
2. Madness PH Lipstick
This product literally broke the internet when it launched. A black lipstick that magically transforms into a personalized pink shade based on your skin’s pH? It’s science meeting beauty in the most Instagram-worthy way possible.
3. Midnight Kohl Pencil
The RENEE Midnight Kohl Pencil is waterproof, smudge-proof, and has become a cult favourite with over 12,500 reviews. This is the product that proves Renee Cosmetics isn’t just about gimmicks—they deliver on quality too.
4. Bollywood Filter Face Primer
Named perfectly for the Instagram generation, this primer promises to blur imperfections and create that airbrushed effect everyone’s chasing. It’s become a bestseller because it actually delivers on its promises.
5. Glass Glow Pre-Makeup Oil
The “glass skin” trend meets Indian beauty needs. This pre-makeup oil adds hydration and that coveted dewy glow that makes you look like you’ve just returned from a spa vacation.
The Range Expansion
Renee Cosmetics hasn’t stopped at lips and eyes. They’ve systematically expanded into:
- Skincare: Serums, moisturizers, sunscreens
- Hair Care: Finishing gels, hair powders
- Fragrances: Including their Disney Princess collaboration
- Tools & Accessories: Professional-quality brushes and applicators
The Financial Rollercoaster: Hyper-Growth and Its Costs
Let’s talk numbers, because they tell a fascinating story of ambition, growth, and the realities of startup scaling.
The Revenue Rocket
RENÉE Cosmetics’ revenue from operations surged to Rs 191.65 crore during FY24 in contrast to Rs 97.15 crore in FY23 . That’s nearly 100% growth year-over-year! Few brands in any industry manage to double their revenue while maintaining operations.
Looking at the trajectory:
- FY21: ₹6.37 Crore
- FY22: ₹32.2 Crore (5x growth!)
- FY23: ₹97.15 Crore (3x growth)
- FY24: ₹200.15 Crore (2x growth)
This is what hockey-stick growth looks like in real life.
Conclusion: More Than Meets the Eye
Aashka Goradia is proof that life doesn’t have to follow a linear path. She started as a television actress, became a household name playing complex characters, faced public scrutiny on reality TV, found love across continents, transformed her lifestyle completely, and built a business empire around wellness—and she did it all on her own terms.
Frequently Asked Questions
1. Who is Aashka Goradia and why is she famous?
Aashka Goradia is an Indian actress, entrepreneur, and wellness influencer who gained fame playing negative characters in popular television shows like Kkusum, Naagin, and Daayan. She later expanded her career into the wellness industry, co-founding Mojostar with her husband Brent Goble. She’s also known for her appearance on Bigg Boss 6 and her large social media following where she promotes holistic health and sustainable living.
2. When did Aashka Goradia get married, and who is her husband?
Aashka Goradia married Brent Goble, an American businessman, in December 2017. Their wedding was a multicultural celebration with three different ceremonies honoring both Indian and Western traditions. The couple shares a passion for wellness, fitness, and entrepreneurship, and they co-founded the wellness brand Mojostar together.
3. What is Mojostar, and what does Aashka Goradia do there?
Mojostar is a wellness company co-founded by Aashka Goradia and her husband Brent Goble in 2020. The brand focuses on holistic health products including supplements, wellness guides, and lifestyle solutions. Aashka serves as a co-founder and is actively involved in product development, brand strategy, and promoting the company’s philosophy of evidence-based, accessible wellness solutions.
4. Is Aashka Goradia still acting in television shows?
While Aashka Goradia hasn’t completely retired from acting, she’s become selective about her projects. Her focus has shifted primarily to her wellness business, yoga practice, and social media content creation. She occasionally considers offers for web series or special projects that align with her interests, but mainstream daily soap operas are no longer her priority.
5. What is Aashka Goradia’s approach to fitness and wellness?
Aashka Goradia follows a holistic wellness approach that combines yoga, strength training, plant-forward nutrition, and mental health practices. She’s a certified yoga instructor and advocates for sustainable lifestyle changes rather than quick fixes. Her philosophy emphasizes listening to your body, finding what works for your individual needs, and maintaining consistency. She’s open about her own wellness journey, including challenges and setbacks, which makes her advice relatable and realistic.
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